A lot of people assume that syndication is an all-or-nothing proposition, but that’s not the case at all. As a listing is added to the MLS, syndication options can be strategically placed for each individual listing.

The MRED Syndication Dashboard lets you opt-in/opt-out of listing feeds sent by MRED.

ListHub offers you the chance to send bulk data to over 80 different website partners. Separately, you may also manually add listings to other networks that take data one listing at a time. These are merely options; branches of the tree, so to speak, on which you may place your listings if you choose. You certainly don’t have to choose all 80+ branches, but you can if you like!

Here’s an example of strategic syndication. Many brokers work in specific areas of the market – sometimes defined by property type, geographic area or value. There are websites within the syndication options that also may specialize in these areas as well. These might be large national websites or they might be small and local. Syndicating selectively to these sites may suit your goals for your business. It’s certainly worth a look.

Specialization might be a good option for you. A broker who conducts significant land business might choose to syndicate to the sites that specialize in land, then add individual land properties manually to sites that focus on the local market such as Craigslist.

See? Syndication isn’t just for those wanting to distribute data to all corners of the Internet — it’s also designed to allow for much more focused listing placement.

Syndication should be a part of your overall marketing strategy. Design your own “Tree of Syndication” to push out your listings, with pinpoint placement, to reach just the right people with just the right information.